
About the Show
The AIPAD Photography Show New York, one of the most important international photography art events, will be presented by The Association of International Photography Art Dealers (AIPAD), March 29 – April 1, 2012.
More than 75 of the world’s leading photography art galleries will present a wide range of museum-quality work, including contemporary, modern and nineteenth-century photographs, as well as photo-based art, video, and new media, at the historic Park Avenue Armory in New York City’s Upper East Side.
A Street Frames has had the privilege of working with many of the galleries exhibiting at this year’s AIPAD Photography Show New York including Bonni Benrubi Gallery, Inc., Hyperion Press Limited, Robert Klein Gallery, Andrea Meislin Gallery, Julie Saul Gallery and L. Parker Stephenson Photographs.
Artspace chairman Christopher Vroom spoke to Toronto gallerist Stephen Bulger, the president of AIPAD’s board of directors, about what this year’s fair has to offer.

Perhaps you might start by talking a bit about AIPAD and its history?
For 40 years, AIPAD has been at the forefront of fine art photography and, in the past few years, has included contemporary art that is made with photographic processes. What we’ve been seeing is that as the photographic world has expanded, AIPAD has been able to expand with it and provide expertise in all aspects of photography. And I think that is what people have come to expect with AIPAD and it’s members. It’s a consortium of 140 experts in various aspects of photography located around the globe.
And the big show is coming up this week at the Park Avenue Armory. What should collectors expect?
Our annual show is a way for a lot of us to come together to show the work that we believe in most strongly. We’re all trying to introduce people to new artists as well as to showcase excellent examples of well-known images. So it’s an unparalleled opportunity for people to come to New York to see all of it on display. It’s an area of interest for collectors, practitioners, and curators, and it’s always has a little bit of a reunion feel, I find. The community is so closely knit, and this is a fun week for all of us to come together.

Borderland #1053, 2007-2012, Leora Laor, Digital C-print, 29.5 x 39.5 inches. Courtesy of Andrea Meislin Gallery.
I would assume that being a member of AIPAD brings with it an imprimatur for dealers. It instills confidence in collectors. Is there a set of standards for accepting members?
AIPAD has a very high set of standards for admission. I think for every single member that is voted in there are at least four or five that are declined for various reasons. A lot of that relates to wanting to give dealers the time for their program to mature. We just want to be confident that our members are going to be there for the long haul. So by the time you get into the membership, it’s widely recognized as a seal of approval.

Harlequin Dress (Lisa Fonssagrives-Penn), New York, 1950, Irving Penn. Courtesy Robert Klein Gallery
What advice would you have for new collectors?
There are so many galleries out there. How do you start?
What I tell people is not to over-think it. Take the time to see the show. Give yourself a day. Do a quick perusal into each and every booth and then take a break. Then see which ones you’d like to see again and have that return visit and constantly try to narrow it down. There’s nothing wrong with admiring photography you can’t afford, but don’t get vexed over it. Decide what you feel comfortable spending and then find the favorite item that fits that budget. There’s lots of things that I admire but can’t afford.

The Tower of Babel, 2012, Didler Massard. Courtesy Julie Saul Gallery
At the AIPAD this year, what are you particularly excited about?
Everything. But the highlight I’m looking forward to seeing myself—because no one has ever seen this on any wall—is a layout series that Dave Heath did in the early 1960s called On the Making of an Ad for a Bowling Ball. What he did was to follow a photographer around who had been given a job to photograph a group of models at an airport holding AMF bowling balls. Sort of a ludicrous-looking ad – you’ve got all these nice looking women in this out-of-place setting in front of a supersonic jet. Dave photographed the making of that ad for sort of a behind-the-scenes look. But since Dave wasn’t a fashion photographer at all, he infuses a Robert Frank-style of sculptural photography into this fashion world where you get these heroic-looking models being primped for quite a ridiculous-looking ad, and what he proposed was an eight-page spread for the New York Times magazine. So these are perfectly prepared layouts for the magazine, like a storyboard. But the Times rejected it. It was forgotten, but then someone asked about his work. We had bought the archive and I remembered looking at and it looked so much better than I remembered it. It’s perfect on a 12-foot wall. I’m excited about how that’s going to look.

Courtesy L. Parker Stephenson Photographs
The AIPAD Photography Show
March 29th – April 1, 2012
Park Avenue Armory
643 Park Avenue
New York, NY 10065
Saturday, March 31 from 11am to 7pm
Sunday, April 1 from 11am to 6pm
http://www.aipad.com/
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by A Street Frames